One of the most important things that you can do to create a successful online business is to focus on building your email list, yet when you ask a new marketer have they optimized their landing page, often they will ask "what is landing page optimization ?".
This is a very good question because it helps to bring your attention back to one of the most important aspects of an online business, which is building your email list.
Many online marketers make the mistake of starting off by promoting affiliate offers and sending traffic directly to the sales page for each offer.
Not only is this not a smart thing to do because, people rarely make a purchase on their first visit to a website, but also because if you do not get their contact information, then you do not have a way of making followup offers.
This is why it is so important that you have a clear understanding of exactly, what is landing page optimization.
This is especially true if you are sending paid traffic to your landing page. You want to get the most from your investment in your advertising as well as your investment of time and effort in creating your landing page and marketing campaign.
What is a landing page ?
Basically, it is a lead capture or squeeze page that is designed to collect contact information from all of your visitors.
It is often a one page website that is used in response to an ad or some other type of promotion that directs traffic to that webpage. This is one of the most effective list building tools used in internet marketing.
What is landing page optimization ?
In its most basic terms, it is the process of constructing your landing page so that every visitor that arrives at your landing page “wants to give you” their contact information. This may at first seem like an impossible task but when you break it down into smaller steps you will see how easy it is to do it. The best way to achieve this goal is to do the following two things :
1.) Learn how to create an effective landing page. - This does take a little training and know how and it will vary from niche to niche but there are some basic things that you can do such as :
- Make sure that you have a friendly greeting with a friendly picture (if appropriate) on your landing page.
- Make it clean, clear and to the point. - You only have a few seconds to get your visitors attention and keep them focused on your message.
- Only ask for the bare minimum information needed. - By requesting only their first name and email address, you stand the best chance of having your visitors give you that information, if you also complete step 2 which is to
2.) Create a irresistible offer for your visitors. The best way to do this is to put together an offer that is so good, that anybody who arrived at your landing page would feel left out if they did not get your offer.
A good example of this could be creating a landing page for ‘online shoppers’ and on your landing page, you ask for their email information in exchange for a 5%,10% or 20% discount coupon code. This would be a very targeted, irresistible offer that would be very hard to refuse.
This is a basic explanation of ‘what is landing page optimization’ and it will vary from niche to niche or from market to market. However by understanding and applying these principles in your niche or market, you will be able to experience the benefits of increased opt-ins, more sales and higher profits as well.
Additional Resources :
List Building To Help You Create Consistant Online Income
How To Do Email Marketing In 3 Simple Steps
When Creating A Website To Make Money Here Are 3 Key Things To Know